Television: Casino del Sol "Trampoline"

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We heard a smart branding person once say that good advertising focuses on the hole, not the drill. We’re not sure what that means, but in this campaign promoting a local casino, we tried to get people thinking not just about winning money, but what they might do with it. That would make winning “the drill” in that smart guy’s analogy, and spending it “the hole.” At least we think so.